
Our team.
Our team at Your Skin Initiative is united in our dedication to helping breast cancer survivors feel at home in their bodies again. We believe in creating a compassionate, supportive treatment experience through the care we provide.
Riley Holliday CEO
Hi, I’m a dermatology medical assistant, future physician assistant, and founder of Your Skin Initiative. I’ve spent the last several years working alongside patients facing some of their most vulnerable moments, whether it’s navigating a new diagnosis, undergoing treatment, or living with scars that carry both physical and emotional weight.
My experience in dermatology and plastic surgery, especially with women recovering from breast cancer, opened my eyes to the deep connection between skin health, identity, and confidence. I founded Your Skin Initiative to bridge the gap between access and advocacy, offering scar treatments, skin education, and support to breast cancer survivors.
I believe healing is more than medical. It's personal. Through this work and my journey toward becoming a PA, I aim to provide care that is not only clinically sound, but compassionate, inclusive, and empowering.